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A healthy planet (if you want it)


As an Environmental Studies student at NYU, Lauren Singer learned about the amount of waste the average person creates and its impact on the environment. Wanting to live in alignment with sustainability and convinced it had to be easy to make decisions that positively impact the environment, she launched her blog, Trash is for Tossers, where she documented her journey to zero waste through simple swaps and “do it yourself” (DIY). Eventually, Lauren would become known as “the girl with the jar” after going viral for fitting eight years of all the trash she created into one mason jar. 


While working as Sustainability Manager at the NYC Department of Environmental Protection, Lauren heard from her Trash is for Tossers community that people wanted products as simple and safe as her DIY ones but didn’t have time to make them themselves. Believing that everyone deserves access to safe and effective products, Lauren founded The Simply Co., a 3-ingredient Organic, vegan laundry detergent powder that’s safe for our homes, bodies, and the environment. (Spoiler alert: The Simply Co. is now sold at Package Free.) 


Lauren gave a TED Talk that brought the concept of Zero Waste to millions. This pivotal moment connected her with other sustainability enthusiasts and people on a mission to solve environmental issues through business, products, and ideas. Through these budding friendships, Lauren realized two things. First, there wasn’t a united space for waste reducing makers and products, and second, growing small sustainable brands without venture capital or large marketing budgets was extremely difficult. 


On April 22, 2017, Package Free opened its doors in Williamsburg, Brooklyn. Founded by Lauren and initially launched as a three month popup shop funded by the brands being sold, Package Free’s goal was to make sustainability accessible through simple swaps to everyday products. And well, the popup never closed. 


We took on venture partners to grow Package Free to create sustainable products at economies of scale that make them more accessible to the masses, and we’re not slowing down. 


From the start, Package Free has worked to prove that it’s possible to build a business based on your values, to empower positive change through consumer demand, challenge the status quo and come out on top — all while meeting environmental and social needs. 

We’re proud to have diverted billions of pieces of trash from landfills since 2017, but there’s still a long way to go to realize a more sustainable and equitable future for all. A healthy planet is possible if we want it. Do you?