The Simplest Baby Laundry Detergent

$19.99

Tough on Stains, Gentle on Baby. A powerful yet simple formula that removes stains without harsh additives. Great for cloth diaper laundry and other baby essentials.

Hypoallergenic & Trusted. Specially designed for newborns, sensitive skin, and the whole family, backed by EWG Verification for safety and purity. Free from irritating chemicals, artificial fragrances, brighteners, parabens, phthalates, and synthetic dyes—perfect for babies with sensitive skin.

Simple Ingredients. Our concentrated unscented powder formula has just 3 natural ingredients, Sodium Cocoate, Sodium Bicarbonate, & Sodium Carbonate.

Available in two sizes & one scent

100 Loads (3.3 lbs., 1.5kg)
140 Loads (4.63lbs, 2.10kg)
Unscented

How to use

Use 1 tablespoon for small loads and 2 tablespoons for large loads.

Key Features

Made in the USA
HE & Septic Safe
Free from parabens, phthalates, and synthetic dyes
Safe for households with Babies, Kids & Pets
EWG verified & hypoallergenic

Gentle on sensitive skin
No harsh residues
Tackles spit-up & stains
Fragrance-free
Soft, clean every wash

Made with only what you need - nothing you don’t.

We use carefully selected ingredients that deliver a powerful clean without unnecessary additives. Our formula features coconut-derived soap to lift dirt and stains while remaining gentle on baby clothes and sensitive skin.

Every batch is rigorously tested to ensure it’s safe for your home and everyday use. Our formula is made in the USA and blended and packed at our partner facility in Milwaukee, Wisconsin, ensuring consistent quality and care in every box.